Nothing happens until a sale is made. Nothing. Sales is the tip of the spear that makes our world go around. The best products and services ever made would never see the light of day had someone not gone out and sold them. Sometimes the best new ideas and inventions fall into oblivion because the owner/inventor didn’t take into consideration the need to incorporate a robust and detailed sales strategy. Other times, companies may start and have a moderate degree of success but then stifle and can no longer grow because the sales plan did not consider the complexity and detail required for capturing new market share. It happens all the time where a new business has a talented owner or individual who delivers a level of success and then stalls because that person cannot be replicated. It’s a staggering number of organizations that do not have well thought out, written, and comprehensive plans to grow and scale their business through sales. For many, sales is an afterthought, a necessary nuisance that they know they need and a culture built around sales is never cultivated. And the businesses that do have a strategy, or think they do, are missing key factors in ensuring the proper execution of some or all of their plan. Moreover, some of the most talented sales professionals lack the necessary business acumen to properly develop and deploy a sales strategy that properly leverages the company’s assets to take it to the next level. Companies that last and brands that become household names, sometimes even for generations, all have in common a marketing and sales strategy that takes a holistic approach to how products and services are sold. They recognize that sales must share the common DNA with the rest of the organization and that everything must work together and in harmony to build a winning business. MAC Advisors understands this. MAC is uniquely qualified, having decades experience in business and in sales, to elevate an organization through sales. For any organization, struggling to understand why sales are down or have plateaued, or are having trouble launching a new product or entering a new market, if revenue is down and the company is bleeding cash; MAC Advisors can provide a fresh look into how the right sales strategy can deliver the WIN.