The Secret Sauce
With so many things competing for your attention, why not focus on the core of your business while we take on the task of launching your sales force to a whole new level? MAC has decades of experience across multiple industries and we have the secret sauce for success in sales.
Recruiting, Culture Building, New Hire Training
Starting a team? Expanding?
Whether starting from scratch, starting over, over adding to the existing roster, MAC can help you build.
The Opportunity
Get the word out there that of all the available opportunities; a future in sales with your organization is exactly where aspiring talent needs to be. Marketing efforts shouldn’t be only targeting new customers; it should also be casting the net for high functioning sales professionals and industry leaders. MAC utilizes many fronts and strategies to bring the right people into your company.
Build Your Club
Not only do top sales people deliver new customers, sales, and revenue to your company; they are a great resource in growing the team. Create winning programs that train your existing team members to assist in the recruiting and training efforts of your organization. MAC knows that one of the best places to generate excitement to join your company is to share the excitement from within.
A Winning Culture
Possibly the most overlooked aspect of growing a successful and high functional business is the importance of having an impactful and meaningful company culture. Give your team members and leaders a reason beyond the product and a paycheck that creates brand loyalty and company devotion. MAC will help you build the much needed buy in through company culture and rep experience.
Boot Camp
One of the hardest challenges in bringing in new top sales talent is to get them up and running and experiencing success as quickly as possible. Most turnover happens in these first few crucial weeks. If a new rep/manager is not experiencing success early on, the likelihood they quit and move on is very high. MAC can accelerate the learning curve and get them producing results as quickly as possible.
The War Room
Every high functioning-high performing sales team should have a place they can make their mark and hang their hat. Sales people like to be a part of something bigger than themselves and thrive on recognition. Give them not just a place for sales meetings and posting numbers, give them a home. MAC will help build a place where your sales teams can draw the energy from they need to go out into the field.
Battle Plans
There are so many companies out there with great and well thought out business plans, detailed manufacturing guides, and specific installation practices, but that have little to nothing written out in terms of sales. Most companies rely on sales managers and tribal knowledge from within as their guide on how to sell. MAC knows better. MAC has written the book on sales and can help write yours.
Lead Generation and Closing the Deal
Want more sales? Acquisition cost too high? Closing percentage too low?
MAC can help identify where the focus needs to be to achieve exponential growth in sales. We can build a multi faceted approach to winning.
Self Generated Leads
Sales, true sales, is a two part process. Find the client and then close the deal. Company leads can be attractive when recruiting and a lot of reps are looking to not have to generate their own leads. But we all know, company leads are expensive and not always the best. MAC can turn the script for those who don’t believe in the power and benefit of generating their own book of business and help them feel empowered to become proficient hunters.
Area/Territory Management
Whether local, regional, national or global, area management is a key component in optimizing the efforts of your marketing and sales. From a company perspective, build your teams effectively and efficiently. For individual reps, learn how to make the most of your day by setting specific and targeted goals. MAC can show you how to mine a territory to retrieve the most gold, leaving your competition with only the scraps to pick up.
Marketing Strategy
Getting your name out there is not as easy as it sounds. Branding is everything. And most companies only focus on their main product/service to be branded. Yet, everything should have its own version of a brand. Your teams need a brand, each rep should have a “brand” associated with their name. Getting people familiar and comfortable with you requires a strategy that gets the name out there and recognizable. MAC can show you how.
Presenting and Demo
Sales skills go so much further beyond just having the “gift of gab”. The ability to listen, learn, adapt, and understand the psychology behind the entirety of the conversation is a clear must have. The best sales presentations/demos can fall flat if not tailored and curated with the totality of the process in mind. MAC can help you expertly craft the best of the best when it comes to customer/client interaction and interface.
Closer’s Academy
The second of the two parts to the sale and the only one that actually “counts”. Closing the deal. A cleverly acquired prospect and a perfectly executed presentation are only measured by whether or not the deal closed. Closing is an art form that goes beyond teaching a set of techniques and objection handling. MAC will provide a holistic approach to raising the closing % and winning deals with consistency.
Objection Handling
Whether getting them at the door or at the table, objections can be frustrating to reps without the proper training and skills on how to handle them. Most sales trainers offer canned responses without ever having experienced them in the field. MAC will go beyond the script and give much needed insight into the theory and methodology behind a sales reps biggest obstacle.
New Product or Market
Expanding your product or service offering? Entering a new market?
MAC’s vast expertise in business planning, development, and strategy can set your new endeavor up for the greatest chance of success.
Product Market Research
Having an exciting new product idea can be exciting and inspiring. There’s a lot of pride that can be behind a great new invention or idea. But does it fill a need in the marketplace? Will it be met with acceptance or skepticism? Having the right amount of practical research and understanding will help shape the direction of your new idea so that is can have maximum impact once launched. MAC can help dig in on the facts with an objective and honest point of view.
New Product Strategy
After a new product or service has been throughly vetted in its utility to the marketplace, it is imperative that the benefit to the company is fully understood and accounted for. Costs, both direct and indirect, must be carefully thought through. Pricing and margins can be optimized for mass market adoption and profitability. Pro forma financials and modeling are a must. MAC has decades of experience in helping to generate the right data for success.
New Product Launch
Once the viability and strategy have all been laid out, it’s time to get ready for the launch. Just like any good marketing plan for the company, the individual product/service will need solid branding and routes to market in order to see success. Careful planning and creating a buzz of excitement surrounding your launch is something that MAC can help curate with the brightest and most creative minds in the space.
New Market Research
Expanding into new territories or markets? Growing your business can be both exciting and scary. Delving into the many unknowns can be off putting. Not knowing the full extent of the risks can be detrimental. MAC can help mitigate the risk by taking a deep dive into all the reasons why you should and should not be looking at a new market. Knowledge is power.
New Market Strategy
The strategy behind going into a new market or territory needs to be thorough and complete. Like writing an entirely new business plan, the new market strategy should encompass all the right data as if launching a new start up. With a robust business plan, examining all the facets of a new venture, MAC will guide and direct you down the path for the best chance for success.
New Market Launch
Taking all the research data and written business plan for strategy, it’s time to launch this new endeavor into the stratosphere. Deployment of strategy requires a tenacious approach and almost nothing ever goes as planned without obstacles arising in your way. MAC has the experience and wisdom to create contingencies and best practices for making sure your chances at growth a maximized at every turn.
Contact us
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